TREC REQUIREMENTS - MARKETING COMPLIANCE

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Include the name on your license:

• Agents cannot use nicknames, unless you update your license through the Department of Labor and Licensing (DLLR).

• You can only call yourself a Real Estate Agent after you have been activated in DLLR.

• Using the term REALTOR® means you have joined the National Association of Realtors (NAR).

• REALTOR® should always be capitalized.

• Learn more here about NAR REALTOR® requirements here.

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Brokerage Name: must be meaningfully and conspicuously included on ALL marketing materials.

Brokerage Logo: Required on both signs and print materials.

Telephone numbers:

• Agent’s name and cell phone number should be the largest.

• Office phone number must be included on everything (business cards, yard signs, print flyers, postcards, etc.) This number can be smaller than the agent’s number on a sign, but still needs to be visible from the road.

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Office Address:

• Print materials: requires office number and address.

• Signs do not require the office address.

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Equal Opportunity and Realtor Logo:

• Put the logos on everything. Access logos here.

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Each Keller Williams office is independently owned and operated. 

• This statement is required on signs.

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Social Media:

• Posts must include a tag or mentioning of your brokerage.

• If you post about a listing, you must include a link to the listing. This can be any landing page: KW app, your website, Zillow, et cetera.

• Reminder, if you advertise about a listing, it must be published to the MLS within 24 ours or less. Failure to do so will result in fines.