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REAL ESTATE CONVERSATIONS

Encouraging strong, meaningful conversations between agents and clients is key to building trust, understanding their goals, and delivering outstanding service.

Buyer & Seller Questionaires Coming Soon!
Suggested Letter Templates Coming Soon!

POTENTIAL BUYER LEAD CONVERSATIONS

Potenital Sources:
Facebook Ads

Action:
Call and Text:

  • If they do not answer the first day, call the next day.

Add to Facebook Smartplan:

  • Add to “10 days of gain” SmartPlan if they do not answer your calls.

  • Attempt a minimum of 5 times calling and texting in a 10 day period (10 days of gain)

  • Add to opportunities if they are looking to do something within next 4-12 months as Cultivate and follow up monthly using tasks to not forget or lose them.

Conversation:
Hi this is [introduce yourself]; thanks for taking my call! I see you were looking at homes online; that’s exciting! What has you thinking about making a move?

Opening the conversation:

  • Your Name

  • Mention Your Name

  • Thank you for taking my call

  • Reference source

  • Open ended question: What has you thinking about making a move?

Use MCAT
Motivation:
What has you thinking about making a move?


Criteria:
What are they looking for when they do buy and why?


Ability

  • How are you looking to pay for your new home,

  • will you need financing?

  • ​If yes, connect them with a Lender within 24 hours so they learn what their buying power is for when they are ready.

  • Provide them with the lender info but then text the lender to reach out

Timeframe
When do you want to be in your new house?

WARM SELLER LEAD CONVERSATIONS

Potenital Sources:
ZBuyer

Conversation:
Hi this is [introduce yourself], thanks for taking my call! I see you were looking at homes online; that’s exciting! What has you thinking about making a move?

Opening the conversation:

  • Your Name

  • Mention Your Name

  • Thank you for taking my call

  • Reference source

  • Open ended question

    • When you do get your house back on the market, what is prompting you to sell?

    • What has you thinking about a move?

LISTING CONVERSATIONS COMING SOON

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KW Franklin

9175 Carothers Parkway,

Suite 110

Franklin, TN 37067

Office phone: 615.778.1818

Office email:
klrw359@kw.com

KW Nashville Music City

4101 Charlotte Ave.

Suite D160

Nashville, TN 37209

Office phone: 615.425-.3600
Office email: klrw493@kw.com

KW Murfreesboro &
Southern Middle 

450 Saint Andrews Drive
Murfreesboro, TN 37128

 

Office  phone: 615.895.8000
Office email: klrw530@kw.com

© 2025 by KW Empower Enterprise.

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