Geofarming

GeoFarming is a marketing approach used by Real Estate professionals to focus on potential clients within a specific geographic area, such as a neighborhood or town. By understanding the interests and needs of local residents, agents can design targeted campaigns that resonate with that community. This strategy includes researching the area to identify the most promising neighborhoods, the most effective ways to reach local audiences, and the types of homes that appeal most to buyers in that market.

Using GeoFarming, agents can develop highly tailored marketing efforts that align with the unique characteristics of the area. For instance, you might build a campaign that highlights the advantages of living in a certain neighborhood—like its access to shops, parks, and other amenities.

FIND A NEIGHBORHOOD

If you don't have a targeted neighborhood yet, find one with a lot of movement. In BrightMLS:

Do a Res Search
In Criteria, under Status, select: Active, Under Contract, Pending, Closed.
Type in an address in a neighborhood you're considering.
Click Enter.

DOOR KNOCKING

Make sure the neighborhood does not have a No Soliciting sign. Then, begin door-knocking. Bring:

Door hangers
Flyers/CMAs
Pop-By Gifts

CIRCLE PROSPECT CALLING

Collect your leads by accessing phone numbers on websites, such as truepeoplesearch.com, White Pages, County Assessor website.

Be sure to check the Do Not Call List.
RedX can be a great tool for contact information--especially if you're targeting expired listings.

COMMUNITY ENGAGEMENT

In Person Events You Could Sponsor:

Pop-Up Free Yoga Events (Sponsored by you)
Free Art Lessons
Fundraiser for a local humane society or other local nonprofit

Online Presence:

Create your Facebook and Instagram
- Where you will direct people when you door-knock and call.
80% of content should be fun and engaging:
- shout-outs for local businesses, pictures of your daily life.
20% should be business-related:
- RE myth busters, upcoming Open Houses, active listings.