IGNITE | Kw Enterprise

Single objective: to propel agents into immediate productivity. The course contains a wealth of foundational real estate content, enhanced by productivity-based exercises, an online tracking system, practical job aids, and powerful scripts. Ignite 2.0 runs nine weeks and consists of two sections — Spark, which is designed to get an agent their first appointment, and Elementals, with the goal of leading agents to a closed contract.

DID YOU KNOW?
Ignite agents are 138% more likely to have transactions than non-ignite agents.

WHO SHOULD TAKE THIS COURSE?
Ignite is open to ALL agents who are looking to (re)learn and strengthen their fundamentals within Keller Williams and real estate. From leveraging technology to harnessing the power of scripts, Ignite 2.0 will take you from contact to contract to close.

IS THERE A REGISTRATION?
There is no registration for this class. Attendance, however, will be taken to ensure that we stay on top of your training and educational development.

Ignite is a core training program designed to equip you with the essential skills needed to become the real estate expert clients trust. It helps agents jump into productive action right away while building a strong foundation for long-term success in any market and at any stage of their career.

Each day of Ignite includes two hours of interactive instruction and two hours of lead generation using the Ignite Success System. Throughout the program, participants learn the real estate business through four key pillars:

Mastering the skills to become a local real estate expert
Building a lead generation system centered around your sphere of influence
Developing a follow-up system using Command
Managing transactions from the initial appointment through post-close

IGNITE SUCCESS

Know your KW Login Credentials
Language of Real Estate
1. Access the Agent Multi-year Trend Report
Value Proposition
1. Edit Your Website & App Settings
2. Get Started with the KW App (consumer facing)
3. Set Up Your KW Agent Site
Establish Your Database
1. Import your contacts:
  1. Import Contacts into Command
  2. Import phone contacts into Command, using the Command App.
  3. Create and manage tags for organization:
  4. Create and Manage Contact Tags
  5. Add or Remove Contact Tags
  6. Add or Remove Contact Tags with the Command App
Use the Database Health and Activity Reports in Command
Create Designs for Communication and Lead Generation
1. Create an Email Design
2. Create a Social Media Marketing Design
3. Create a Print Marketing Design
Communicate with Your Segments
1. Create and manage tasks to set up for success:
  1. Create Contact Tasks in Command
  2. Manage Contact Tasks in Command
  3. Create Contact Tasks in the Command App
  4. Manage Contact Tasks in the Command App
2. Send one-off emails in Command:
  1. Create and Manage Email Recipient Lists for Email Campaigns
  2. Create and Schedule an Email Campaign
  3. Track Email Campaign Metrics
Capture Leads with Social Media
1. NAR Social Media Guidelines
2. Connect Your Applications in Command Settings (focus on social ad/posting items)
3. Create a Social Ad Campaign
4. Create and Manage Social Posts
Agent-to-Agent referrals
1. View Referral Patterns in Command
2. Use the Map to Find a Referral Partner
3. Send a Referral
4. Track and Manage Referrals
Follow Up with Leads
1. Twilio and texting in Command:
  1. Purchase a Twilio Subscription in KW Marketplace
  2. Text and Reply to Your Contacts Through Command Using Twilio
  3. Text and Reply to Your Contacts Through the Command App Using Twilio
2. Utilize SmartPlans to systematically communicate with your database:
  1. Add a SmartPlan from the SmartPlans Library
  2. Add Contacts to the Quarterly Call SmartPlan
  3. Create a Custom SmartPlan
  4. Add Contacts to a SmartPlan
Introduction to Opportunities
1. Customize Your Opportunity Pipelines
2. Create and Edit Opportunity Task Checklists
3. Create and Manage Opportunity Tags
4. Create an Opportunity
Seller/Buyer Guides
1. Create a Buyer Presentation in Designs
2. Create a Listing Presentation in Designs
Transact in Opportunities
1. Customize Your Opportunity Pipelines
2. Get Started with Compliance & Commissions in Command
3. Create a New Compliance Document Checklist Version (if a deal falls through)
4. Utilize Compliance Folder Messaging
5. Submit Compliance Documents to your Market Center for Approval
6. Submit a Commission Request for an Opportunity
7. Close a Successful Opportunity

IGNITE SESSION FILES

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