What is KW Command?

KW command is a software suite that helps real estate agents to manage, nurture, and convert real estate leads into customers. Create Designs, Edit your website and/or your own App and so much more.

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COMMAND APP

The power of Command in the palm of your hand. Client management and more!

Designs

Point, click and build beautiful, customized digital assets with real-time market data for email, social, and beyond.

​Create personalized marketing materials from scratch or from professionally designed templates. Help your brand stand out by leveraging individualized market data, so that one-to-many marketing becomes one-to-one.

Opportunities

Track your pipeline from lead to close.See the road ahead with real-time revenue projections that know where you are in the transaction so you have the best information about your cash flow.

Smart Plans

Drag and drop your way to better business by simplifying and automating background tasks.

​Put your time where the money is by streamlining and automating the kind of tasks that typically keep you away from providing top-of-the-line customer service to clients and selling more real estate.

Campaigns

Create an effective campaign that converts across Facebook, Instagram, Google Ads, email, direct mail and more.
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​The first of its kind, this intelligent, cross-channel marketing automator uses analytics, user insights, and KWLS listings to prove and suggest how you should advertise your business in the future.

Contacts

Manage your most important asset – your database.

​Enter, manage, and customize your database with simplicity and ease. Whether added directly or through a Kelle voice command, communication is auto-synced across Command, making your database as effective as you want it to be.

Referrals

Grow and manage your referral business with simplicity and transparency.
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Tap into one of the largest, most-profitable real estate networks on the planet. Find trusted partners, negotiate, and arrange specifics, keeping your finger on the pulse of every deal.

​Consumer

So much more than search, our consumer experience fuses client preference with your expertise.
​The combined power of Command, your KW App, and your branded website add up to a best-in-class consumer experience, fueled by real-time data that allows you to guide clients toward well-informed decisions.

Tasks

Virtualize your sticky notes.

​Turn your to-do list into action items by creating contact-specific tasks that track across Command. Keep it simple and streamlined by inputting your tasks, links, and relevant documents where you perform your operations.

Listings

Manage all of your listings in one place – from pre-listing, to active to pending, to sold.
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​Listings is an end-to-end portal that stores photos and details of each listing. Organized by neighborhood, they bring relevant, community-specific insights to the table, giving you the competitive advantage. Manage and market your listings, and stay on top of it all with minimal effort.